RPM (Revenue Per Mille) is a metric that represents how much money you’ve earned per 1,000 video views, after YouTube takes its 45% cut.

CPM (Cost Per Mille) represents the amount advertisers pay per 1,000 ad impressions before YouTube takes its share. A high CPM means a highly valuable audience.

Earnings fluctuate by quarter. Q1 (Jan-Mar) is lowest. Q2 (Apr-Jun) and Q3 (Jul-Sep) are stable. Q4 (Oct-Dec) is highest due to holiday ad spending.

Usually Thursdays and Fridays between 2 PM and 4 PM (EST). For weekends, 9 AM to 11 AM is the sweet spot before peak evening viewing hours.

Make videos over 8 minutes to enable mid-roll ads, target tier-1 countries (US, UK), and focus on high-paying niches like Finance or Tech.